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In addition to the New World Group Privacy Policy Statement (“NWG’s Privacy Policy Statement”) and the Privacy Policy Statement (“Privacy Policy Statement”) and Personal Information Collection Statement (“PICS”) of CHI Studio Company Limited (“CHI Studio”) which manages and operates the Artisan Lounge at K11 MUSEA (“Artisan Lounge”), the terms set out in the PRC Addendum (“Addendum”) (Please refer to the NWG’s Privacy Policy Statement (https://nwd.com.hk/privacy-policy), Privacy Policy Statement, Addendum and PICS are applicable to:
(i) an individual located in Mainland China who visits Artisan Lounge’s relevant website(s), or otherwise uses Artisan Lounge’s products and/or services by phone or any other means from Mainland China; and/or
(ii) an individual holding a Mainland China passport and/or resident identity card who visits the physical stores of Artisan Lounge in Hong Kong or otherwise uses Artisan Lounge’s products and/or services by phone or any other means in Hong Kong,
whose personal data are processed by CHI Studio.
For the present purpose, Mainland China refers to the People’s Republic of China excluding the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”), the Macau Special Administrative Region of the People’s Republic of China and Taiwan. In addition, “NWG” means New World Development Company Limited and its affiliated or related companies.
Before using our products and/or services or providing any personal data to us, please read and understand the NWG’s Privacy Policy Statement, the Privacy Policy Statement, the Addendum and PICS of CHI Studio, including but not limited to the following contents:
(i) In connection with the provision of our products and/or services, it will be necessary to collect personal data and sensitive personal data from you. For your information, under the applicable data protection laws and regulations in Mainland China, sensitive personal data refers to personal information that once leaked or illegally used, may easily lead to the violation of the personal dignity of a natural person or harm of personal and property safety. Such sensitive personal data may include residential address, marital status, Log Files, Tracking Data, transaction information (including your characteristics and transaction behavior). Please note that we may not be able to provide our products and/or services without collection of the aforesaid personal data and sensitive personal data.
(ii) Please note that the collected personal data and sensitive personal data will only be used in connection with the provision of our products and services and for the Purposes as set out in Clause 3 of the Addendum and the terms in PICS. Your personal data will be kept for no longer than necessary for the fulfilment of the Purposes. For details please refer to Clause 8 of the NWG’s Privacy Policy Statement.
(iii) The collected personal data may be processed in Hong Kong and/or by third party service providers in Hong Kong and may be shared with NWG and joint venture companies together referred to as Affiliates and also our Marketing Partners for direct marketing or cross marketing as defined in Clause 16 of the NWG’s Privacy Policy Statement and Clauses 3 and 6 of the Addendum. Please refer to Clause 16 of the NWG’s Privacy Policy Statement and Clauses 3 and 6 of the Addendum for further details.
(iv) Your personal data (including sensitive personal data) will be transferred to and/or stored in or outside Mainland China. For further details, please refer to Clause 7 of the Addendum.
This document is written in English and Chinese. If there is any inconsistency or conflict between the English and Chinese versions, the English version shall prevail. If you have any questions about the Privacy Policy Statement, NWG’s Privacy Policy Statement, Addendum and/or PICS (1st May 2023) or wish to exercise your legal rights as the data subject of the personal data (please see Clause 4 of the Addendum), please feel free to contact us via email (privacy@chi-coffeeconcept.com).
In this Addendum, “personal data” refers to various information related to an identified or identifiable natural person recorded electronically or by other means and does not include anonymized information. Personal data involved in this Addendum includes those set out in Clause 5 of the NWG’s Privacy Policy Statement.
In addition, “sensitive personal data” refers to “personal data” that, once leaked or illegally used, may easily lead to violation of the personal dignity of a natural person or harm of personal or property safety. The “sensitive personal data” involved in the NWG’s Privacy Policy Statement, the Privacy Policy Statement and this Addendum includes residential address, marital status, Log Files, Tracking Data, transaction information (including your characteristics and transaction behavior).
“Process” or “processing” of “personal data” includes the collection, storage, use, processing, transmission, provision, disclosure, deletion, etc. of “personal data”.
Apart from Clauses 5 and 6 of the NWG’s Privacy Policy Statement, the following also applies to how we collect and process your personal data:-
No. | Purposes | Personal data we may collect |
1. | Processing your enquiry about Artisan Lounge and its services and/or facilities, and/or use of the same |
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2. | Processing and managing applications, bookings, orders, requests or enquiries made by you related to Artisan Lounge |
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3. | Research, development, and analysis in relation to your/customer behaviour including carrying out data sorting and analysis to enable us to better understand your characteristics and transaction behaviour (subject to your consent for direct marketing, if/where applicable) to provide other goods and/or services better tailored to your needs, and to assist us in selecting Marketing Subjects that are likely to be of interest to you, and carrying out aggregated behavioural analysis, including using personal data for statistical analysis, data science studies and data mining; |
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4. | For you to make enquiries, complaints, and/or suggestions to us in relation to the Purposes and/or the Goods and Services (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website of, or by text message, email and/or mail, and/or other media whether now known or available in the future) |
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5. | Seeking your feedback, including through surveys, in relation to the Purposes and/or the Goods and Services (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website of, or by text message, email and/or mail, and/or other media whether now known or available in the future) |
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6. | Improving the Website, the Purposes, and our and our Affiliates’ and Marketing Partners’ Goods and Services |
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7. | Direct marketing and cross-marketing for the Marketing Subjects, subject to consent |
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8. | Data analytics, profiling, information management and database administration |
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9. | Deterring, detection, investigation and/or prevention of activities that may violate, or may be suspected to violate, our policies or may be abusive, illegal, and/or criminal subject to the applicable laws and regulations in the Mainland China |
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10. | Collection or recovery of any debt owed by you to us or our Affiliates |
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11. | The normal management, operation, and maintenance of the Application, the Website and the provision of the Goods and Services to you |
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12. | Storing your personal data (whether by a single or multiple Affiliates (including us) or our Marketing Partners) for the purpose of sharing such personal data with our Affiliates and/or our Marketing Partners for any and all of the other Purposes listed above |
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Your personal data will be kept by us for no longer than necessary for the fulfillment of the Purposes. Please refer to Clause 8 of the NWG’s Privacy Policy Statement for further details.
In principle, we collect, produce and process the personal information in the PRC in accordance with the business purposes set out in Clause 3 of this Addendum and they will be stored in Hong Kong. You understand, authorise and consent that we may transfer your personal information outside Mainland China to our headquarters in Hong Kong, Affiliates, Marketing Partners and other entities outside Mainland China (please refer to Index 2 of this Addendum for further details), and to the servers and/or data centres in Hong Kong of our partners, co-operators, agents, contractors, suppliers and service providers whom we have entrusted to process your personal information (please refer to Index 3 of this Addendum for further details) due to business needs and solely for achieving the business purposes set out in Clause 3 of this Addendum and to the maximum extent permitted by law and in accordance with the mandatory requirements under the laws and regulations of the PRC. Hong Kong has enacted personal information protection laws, and we will also ensure that your personal information is adequately protected in accordance with this Addendum. If you would like to learn more about the storage and cross-border transfer of your personal information, withdraw your consent and/or exercise your other rights in accordance with Clause 4 of this Addendum, please contact us via the means set out in Clause 10 of this Addendum and we will respond to your request to a reasonable extent.
We will not transfer your personal data to any company, organisation or individual outside of CHI Studio, its Affiliates and/or Marketing Partners, except under the following circumstances:
Our products and services are only provided to those who are above the age of eighteen (18). If we are aware that we have collected personal data of any individuals below the age of eighteen (18), we will immediately delete such personal data.
Further, the following Clauses in the NWG’s Privacy Policy Statement shall apply:-
If you have any questions, comments or suggestions regarding this Addendum, or wish to exercise your rights over your personal data in accordance with the NWG’s Privacy Policy Statement, the Privacy Policy Statement or this Addendum, please feel free to contact our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong or privacy@chi-coffeeconcept.com (marked Confidential).
If there is any inconsistency or conflict between the English and Chinese versions of this Addendum, the English version shall prevail.
Name of recipient | Purpose of sharing | Manner of sharing | Types of personal information being shared | Contact particulars |
New World Development Company Limited |
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Sharing the reports of the database |
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privacy@nwd.com.hk |
New World Corporate Services Limited |
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Sharing the reports of the database |
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billylam@nwcs.com.hk |
Chi Group Holdings Limited |
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Sharing the reports of the database |
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privacy@chi-coffeeconcept.com |
Chi Coffee Concept Limited |
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Sharing the reports of the database |
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privacy@chi-coffeeconcept.com |
New World Development Company Limited |
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Sharing the reports of the database |
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privacy@nwd.com.hk |
New World Corporate Services Limited |
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Sharing the reports of the database |
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billylam@nwcs.com.hk |
Chi Group Holdings Limited |
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Sharing the reports of the database |
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privacy@chi-coffeeconcept.com |
Chi Coffee Concept Limited |
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Sharing the reports of the database |
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privacy@chi-coffeeconcept.com |
New World Development Company Limited |
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Sharing the reports of the database |
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privacy@nwd.com.hk |
New World Corporate Services Limited |
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Sharing the reports of the database |
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billylam@nwcs.com.hk |
Chi Group Holdings Limited |
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Sharing the reports of the database |
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privacy@chi-coffeeconcept.com |
Chi Coffee Concept Limited |
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Sharing the reports of the database |
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privacy@chi-coffeeconcept.com |
CHI Studio is part of the New World group of companies including New World Development Company Limited (“NWD”) and its affiliated or related companies from time to time (as listed here: https://www.nwd.com.hk/pics) (the “New World Group”, or “NWG”) whose activities include real estate (sale, leasing and investment), mortgage services, retail, property management, facilities management, activity planning and management, infrastructure, shopping malls, loyalty programmes, department stores, jewelleries and luxury products, e-commerce, hospitality services, food and beverages, convention and exhibition centres, sports and recreational facilities, education, health care and senior care, other health and wellness products and services, financial services and insurance, transportation, sustainability programmes and products, TMT (Technology, Media and Telecom), corporate innovation, accelerator and incubation programmes, organization of competitions, conferences and events, start up and social innovation programmes and charitable pursuits including sports, recreation, art and cultural programmes, relief of poverty, advancement of education, advancement of religion, and other purposes that are beneficial to the community (the “Goods and Services”) (the New World Group and joint venture companies together referred to as “Affiliates”).
In order to enable us to perform the Purposes (as defined in the “Purposes for using personal data collected” section below), you are required to provide all the requested/mandatory personal data in the Contact Us form. If you do not provide the required personal data, then we may not be able to perform the Purposes and/or provide goods or services to you.
If you are under 18 years of age, you should consult with your parent or legal guardian before sharing or providing your personal data to us. To protect your interest as a minor, even if you agree for us to use and disclose your personal data for the relevant purposes as specified in this Statement, we will require your parent or legal guardian to give consent on your behalf before we proceed to so use and disclose your personal data.
Kinds of personal data collected
The kinds of personal data we may collect from you and/or from other sources as mentioned below in this Statement include your name, gender, age (or age range), date and month of birth, contact details, e-mail address, mailing/residential/correspondence address, contact number marital status, family status, educational level, occupation,, Log Files (see below), interests and favourite activities, tracking information about your use of the Website and transaction information (including your characteristics and transaction behaviour) (“Tracking Data”), social media account information, etc. For Tracking Data collected through the use of cookies and other tracking mechanisms, please also refer to our related policies (including but not limited to the New World Group Privacy Policy Statement and Cookies Policy) for further details as to how we collect, use and process Tracking Data.
Purposes for using personal data collected
The personal data to be collected from you and/or from other sources as mentioned below in this Statement will be used and retained by us (and/or our Affiliates and/or our Marketing Partners as defined in the “Direct Marketing” section below, as applicable) for the following purposes (as may be applicable from time to time) (together, the “Purposes”):
Those with whom we share personal data
We may engage agents, contractors, suppliers and service providers (whether within or outside the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”)) in connection with the Purposes and/or the provision of the Goods and Services, e.g. IT/software solutions/technology services providers, marketing agents, social media, research companies, and service providers of development and maintenance, administrative, data processing, digital storage, or other similar services, and may transfer to or share your personal data with them for the Purposes within or outside Hong Kong. We may also share your personal data (subject to your consent, if/where applicable) with our Affiliates, our Marketing Partners (see below) and the social media platforms that we and/or our Affiliates/our Marketing Partners (see below) use for such Purposes. Where we are required by the law of any country or place or requested by any court, regulatory body or governmental body of any country or place, we may also disclose your personal data as required. In the event of any actual or proposed transfer of business, transfer of shares, re-structuring, amalgamation, merger, sale, transfer, or purchase of us or our business or our Affiliates or our Affiliates’ businesses, your personal data may be transferred to the new entity as part of the transaction, provided that the new entity abides by this Statement and continues to exercise the same level of care, in respect of your personal data, as we would. You will be notified of such event and you may decide to withdraw your consent to the use of your personal data.
Your personal data may be stored by us in physical locations and/or servers located within or outside Hong Kong and/or shared with our Affiliates and/or our Marketing Partners (see below) located within or outside Hong Kong. However, we will take all reasonable measures to ensure that your personal data is stored and processed securely, regardless of the country or place in which it is stored, and we procure by contract or use our reasonable endeavours to ensure that our Affiliates and our Marketing Partners (see below) do the same.
Direct marketing
Subject to your consent, we may use your personal data to send you direct marketing (including, but not limited to, special offers, news, information and marketing) about us, our Affiliates and/or our Marketing Partners (see below) in relation to the Marketing Subjects (see below) whether by in-app messages and/or notifications and/or push notifications to your mobile device, email, telephone, text message, or other media whether now known or available in the future.
Subject to your consent, we may also use your personal data for, or provide your personal data to, our Affiliates and/or our Marketing Partners (see below) so that they may send you direct marketing (including, but not limited to, special offers, news, information and marketing) about us, our Affiliates and/or our Marketing Partners (see below) in relation to the Marketing Subjects (see below) whether by in-app messages and/or notifications and/or push notifications to your mobile device, post, email, telephone, text message, and/or other media whether now known or available in the future.
Our “Marketing Partners” include property developers, banks, financial and investment institutions, insurance companies, private clubs, concierge and customer service providers, retail outlets and online businesses (products and services including fashion and beauty, health and personal cares, luxury, home and living, food, wine and beverage, books and stationery), shopping malls, loyalty programmes, department stores, watches and jewellers (such as Chow Tai Fook Jewellery Group Limited), hotel chains, catering services providers, healthcare and senior care, services and/or products providers including health and wellness, art and culture, gallery and exhibition, green and nature, sports and recreation, travel and accommodation, leisure and entertainment, transportation and logistics, telecommunication, media and information technology, corporate innovation, accelerator and incubation programmes, competitions, conferences and events, pre-school, primary, secondary and/or tertiary education institutions.
As we may share your personal data with our Affiliates and/or our Marketing Partners, we may also receive your personal data from them. Subject to your consent given to our Affiliates and/or our Marketing Partners, we may also use such personal data to send you direct marketing about us, our Affiliates and/or our Marketing Partners in relation to the Marketing Subjects (see below).
The types of products, services, events and charitable initiatives that we, our Affiliates and/or our Marketing Partners may market to you include the following (together, the “Marketing Subjects”):
We cannot use or provide your personal data for direct marketing purposes and/or provide your personal data to third parties (whether to our Affiliates and/or our Marketing Partners) for their direct marketing purposes unless you consent. Even if you give your consent, you can opt out of direct marketing – at any time (or you may request that we cease to provide your personal data to third parties, at which point we will cease to do so), free of charge, by emailing privacy@chi-coffeeconcept.com or writing to our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong (marked Confidential).
Your rights
Apart from your right to opt out of direct marketing as mentioned above, you have the following additional rights to:
If you would like to make a request in relation to the above (or make any general enquiries), please contact our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong or privacy@chi-coffeeconcept.com (marked Confidential). In accordance with the Personal Data (Privacy) Ordinance (Cap. 486, Laws of Hong Kong) (the “PDPO”), we have the right to charge you a reasonable fee for the processing of any personal data access request.
Privacy Policy Statement
We adopt the New World Group Privacy Policy Statement. You can find out more about our policy on personal data protection by accessing the New World Group Privacy Policy Statement available at https://nwd.com.hk/privacy-policy. If there is any inconsistency or conflict between the New World Group Privacy Policy Statement and this Statement, this Statement shall prevail.
Please also see the New World Group Privacy Policy Statement for our policies and information about:
Inconsistency or conflict
If there is any inconsistency or conflict between the English and Chinese version of this Statement, the English version shall prevail.
Miscellaneous
This Statement may be updated from time to time to reflect changes to our policy with respect to personal data protection and/or changes to personal data/data privacy laws and regulations. Where there are significant changes, we will notify you and obtain your acceptance of the changes, consents, and/or opt in (as necessary or applicable). If you do not accept the changes and/or provide your consent, then we may not be able to perform the Purposes and/or provide goods or services to you. You are advised to check the Website for updates to this Statement on a regular basis.
If you are:
your personal data will be processed by CHI Studio in accordance with the “People’s Republic of China Addendum” in addition to the New World Group Privacy Policy Statement, CHI Studio’s Privacy Policy Statement and this Statement, as well as the applicable data protection laws and regulations in Mainland China which, for the current purposes, excludes Hong Kong, the Macau Special Administrative Region of the People’s Republic of China and Taiwan.
This Statement shall be governed by, and construed in accordance with, the laws of Hong Kong.
Enquiries
If you have any questions or wish to access or correct your personal data or withdraw your consent to the use of your personal data held by us, please contact our Personal Data Privacy Officer at:
30th Floor, New World Tower,
PRC Addendum
If you are:your personal data will be processed by us in accordance with the “People’s Republic of China Addendum in addition to the New World Group Privacy Policy Statement, this Statement and our PICS, as well as the applicable data protection laws and regulations in Mainland China which, for the current purposes, excludes Hong Kong, the Macau Special Administrative Region of the People’s Republic of China and Taiwan. For the purpose of this Statement, “Hong Kong” means the Hong Kong Special Administrative Region of the People’s Republic of China.